It All Started With the Colors
- Frank Weber
- Aug 11
- 4 min read
By Frank Weber
Copyright ©2025
I can still remember that first night I noticed the change.
It was mid-way through 2020, so tensions were already strung tight from
the “Great Cold & Flu Scare of 2020”.
The changes were pretty subtle at first, but the first one to clue me in to it happened on Jeopardy…and it instantly gave me a saddened feeling deep in my gut.
The whole backdrop was a dull, dead brown color.
The podiums were all that same dull, dead brown color.
They only had slivers of the electric blue on them that used to be so prominent.
Each contestant was wearing the most plain, drab, mundane – and similar to the set and each other – the dullest, deadest colors they could piece together.
No contestant looked happy and no contestant stood out as particularly attractive or plain – they were just there, lined up intending to show the world that THIS was the “new normal”.
Everyone the same.
The set the same as them.
All of it dead. No life. No hope. No individuality. No personality.
The studio was a depressing sight to behold, especially coming through the TV.
Like a fool, I thought that maybe a round of Jeopardy that night might lift my spirits, but no.
This was the first indication that this kind of thinking was no longer allowed.
My first thought?
Every newsreel and film I ever saw about life in The Soviet Union came to mind.
Every picture I ever saw related to communism came to mind.
Of course, at the time, I was considered not only a nut, but an extremist-conspiracy theorist-anti-American radical. I was cast off as the ‘bad guy’.
Why? Because I flat-out and vehemently refused to accept anyone else’s agenda on how I should ‘better’ live my life…I flat-out refused to be told how to live, but more importantly how to think. And I held out a scant hope that this whole charade was only a temporary blip on the screen.
I remember seeing commercials for casinos – of all places – in which the “spokeswomen” were ‘plain-janes’ who wore only frumpy, ugly, brown pant suits…right off the rack of the “left wing women in politics collection”.
You’ll never get my attention for ANYTHING to do with Sin City – not even on-line gaming – if you have some horribly understated, purposely plain, cookie-cutter drone of a person pitching it.
Just as it’s always been, an attractive woman in a side-slit, slinky, ‘sinful’ gold shimmering dress will do the trick.
Fact is, the only ones that those ads EVER appealed to were people insanely jealous that no one ever looked at them with any feeling of want.
It made them ‘feel bad’ to see gorgeous models in ads and on TV, so they tried to take it away from the rest of us.
That ‘sentiment’ did not translate very well to the American People.
Sex sells. Always has. Always will.
Protecting every possible infantile, whimpering feeling that someone, somewhere might have does not sell.
Never has. Never will.
Fortunately, THAT worm has turned.
It is once again a GOOD THING to admire the natural beauty in people.
It is no longer a ‘crime’ to acknowledge the outward beauty in others when you find it!
I LOVE American Eagle!
I LOVE Dunkin!
Keep on killing it, folks!
The People want to see the beautiful men and women just as much as they see everyone else.
The People DO NOT want to see only the homeliest, ‘blah’ dregs of the world on TV just so that every couch slug still living at home can feel ‘good’ about their own life decisions.
Advertising – just as American Eagle most recently proved – works for a very solid reason.
Advertising works when it appeals to the masses, not repels them.
If there’s nothing beautiful to be seen in the commercial, the campaign isn’t going very far, no matter WHAT is pitched.
It’s got absolutely NOTHING to do with nazis or racism or ‘eugenics’
I doubt many of the protestors can even spell eugenics, let alone explain what it is.
No…it’s nothing about any of that nonsense and everything about appealing to the public.
To be fair, knowing when to prod someone for effect always helps, too.
Wink, wink, nudge, nudge, say no more.
In tandem, American Eagle also proved that The People – not the radical mini-minority – have the real ‘say’ in how things go.
Beauty sells.
Beauty pays.
Some radical sects should resist the urge to immediately condemn beauty because their ‘feelings get hurt’.
“I don’t feel as sexy as her” and “I don’t feel as beautiful as her” are not valid reasons for the condemnation of a business.
Those sentiments only indicate deeply rooted, personal, emotional and psychological issues in the ones spitting them out.
Funny, that it always seems to be the ones that refuse to do anything to change that condition for themselves who are screaming and rattling those sabers the loudest.
If you just read that last paragraph and started to get upset about it…it’s no one’s fault or concern but your own.
Frumpy does not sell.
‘Bland, dull and dead’ does not sell.
‘Feelings’ do not sell.
“I hate that guy” does not sell.
Fortunately, the world has reclaimed its palette and the colors are flowing and dripping and swatching once again.
Sex certainly does sell above all else – and I, for one, am most grateful that it’s back!
It all started with the colors.
It’s now ending with the colors.
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